{"id":111911,"date":"2023-09-13T12:15:07","date_gmt":"2023-09-13T12:15:07","guid":{"rendered":"https:\/\/www.fpsn.org\/?p=111911"},"modified":"2026-08-26T09:15:46","modified_gmt":"2026-08-26T09:15:46","slug":"canalys-now-omdia-is-a-leading-global-technology","status":"publish","type":"post","link":"https:\/\/www.fpsn.org\/index.php\/2023\/09\/13\/canalys-now-omdia-is-a-leading-global-technology\/","title":{"rendered":"Canalys, now Omdia, is a leading global technology market analyst firm"},"content":{"rendered":"

\"channel<\/p>\n

They\u2019re probably contributing to your bottom line in some way, it\u2019s just not transactional. Your classic partner program with traditional tiering based on performance https:\/\/www.fundacionburke.org\/category\/advertising\/<\/a> plays here. Embracing your partner ecosystem is by no means telling you to scrap everything and start over.<\/p>\n<\/p>\n

\"channel<\/p>\n

What to look for here can be sussed out by understanding your industry influencers, how your customer buys and what keeps the customer experience so positive they never want to leave. But they\u2019re still an important piece to the revenue puzzle\u2014especially in a channel strategy. These are the partners you\u2019ve got in your program who might be showing high engagement (or not) but just don\u2019t seem to bring dollars to the table in the traditional sense. Doing so can take this tiering idea to a level that will not only help you encourage revenue growth but also recruit look-alike partners. You also know that only a fraction of those partners are bringing revenue to the table and of those a mere handful are collaborating with you at a level that accounts for a significant portion of your channel revenue. After decades of experience working with vendors\u2019 partner teams, Canalys understands the strategic challenges facing channel leaders.\u200b<\/p>\n<\/p>\n

Ecosystems are trending in the business world\u2014but when should your company jump in?<\/p>\n<\/p>\n

Building, measuring, and distinguishing ecosystems<\/h2>\n<\/p>\n

Producers distributed the goods through middlemen to increase their reach, access local knowledge, establish credibility, and achieve speed-to-market. Selling through indirect channels goes back a long time. Businesses that understand this evolution and embrace or drive it stand to gain a first-mover advantage and capture customers and partners alike. With over a decade of experience, he has authored influential articles on partnerships and technological integration, shaping industry standards. The development of new tri-fold channel programs and activities that build, enhance and support for mutuality and combined value are in the cards. With this collaboration comes a vital prerequisite for \u2018all ingredients of the pie\u2019 to successfully mix \u2013 across the customer\u2019s buying journey \u2013 to add support and value to the ecosystem solution.<\/p>\n<\/p>\n

Centralize Ecosystems to Adapt to Market Trends<\/h2>\n<\/p>\n