Category: Channel News

They’re probably contributing to your bottom line in some way, it’s just not transactional. Your classic partner program with traditional tiering based on performance https://www.fundacionburke.org/category/advertising/ plays here. Embracing your partner ecosystem is by no means telling you to scrap everything and start over. What to look for here can be sussed out by understanding your industry influencers, how your customer buys and what keeps the customer experience so positive they never want to leave. But they’re still an important piece to the revenue puzzle—especially in a channel strategy. These are the partners you’ve got in your program who might be showing high engagement (or not) but just don’t seem to bring dollars to the table in the traditional sense. Doing so can take this tiering idea to a level that…

To learn how cross-channel attribution works in StackAdapt, speak with our team. Much like a relay race, the final runner may get the most attention, but the handoffs that happened earlier on played a critical role in getting across the finish line. But in reality, the display, social, and CTV ads built brand awareness—keeping the product top of mind and moving the customer along the path to purchase before they ever searched for the brand directly. Without cross-channel attribution, that final search ad may get most—if not all—of the credit. But when you have the data, it's the most accurate approach because it's based on your actual customer behavior, not generic assumptions. This model values both the channel that started the relationship and the one that closed it, while acknowledging…